Episode 10: On the grocery shelf and failed. Twice. What to do.

Podcasts | 1 comment

You’re going to love it when you get to be a fly on the wall on how NOT to scale your food and drink product business as you listen to this episode.

I’m sharing with you my conversation with a foodpreneur who got their products on the shelves of a major grocery chain, twice, and they failed, twice!!!

​​So, guess why I think that’s good for you? Because you can avoid all the things that foodpreneur did and save yourself lots of time and money!

In this episode you’ll learn:

  1. What commercial targets you need to hit for the majors to keep your product  on their shelves;
  2. The reason why products fail even once they have landed on the shelf and gone through the buyer selection process; and
  3. Why the major grocery chains are not suitable for many speciality food and drink brands; and
  4. Why it’s a massive misconception brand owners make to think they should get on the shelves of the majors.

I’m very grateful to James Madden from Flinders + Co for being so frank. It’s refreshing and you’ll learn a lot.


If you haven’t listened to episode 9 (24 mins), Accelerators, incubators & investors. What you need to know, listen here.

And, I invite you to come and join my community of female foodpreneurs, and catch up on the conversations, in Kiosk. For Women in Food and Drink, my free Facebook group.

This episode is brought to you by Foodpreneurs Formula®, my business acceleration coaching program for packaged food and drink brand owners ready to scale; and my free on-demand masterclass that gives you the framework to help you navigate your scaling journey.

1 Comment

  1. Opal

    Wow. Amazing interview. Ive learnt so much and as a newbie in the CPG industry, so much to learn. Thanks for sharing.


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