Episode 72: Industry Insights from the Foodpreneurs Festival 2023

Episode 72: Industry Insights from the Foodpreneurs Festival 2023

The first-ever Foodpreneurs Festival was an incredible event that showcased the remarkable creativity and resourcefulness of small batch packaged food and drink makers in Australia. The festival brought together over 170 food and drink brand owners, expert industry specialists, and retail buyers, all gathered under one roof. It offered attendees a chance to learn invaluable advice from industry experts, establish valuable connections, and seize an entire year’s worth of sales opportunities in just one day.

You may have got a lot of info on the day if you attended, but in ep.70 of Foodpreneurs Festival I dish the dirt on all the insider insights you wouldn’t have heard, including what retailers were impressed with in pitches, and what they thought could be improved, trends that can help Foodpreneurs innovate and stand out from the crowd, Ideas that sparked retailers’ attention at Stickybeak Station and more!

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Episode 71: Branding & Packaging to Get Your Product Off the Shelf

Episode 71: Branding & Packaging to Get Your Product Off the Shelf

Many Foodpreneurs think the role of design in packaging is only about making a product look attractive on the shelf. But it’s so much more than that. Not only do you need outstanding packaging that makes your product stand out from the crowd, but it also needs to align with your business strategy and your business ethics. Branding and packaging can have a huge effect on whether your product ends up in more consumer baskets, so it needs to be done right.

In episode 71 of Foodpreneur with Chelsea Ford podcast, I chat with Bex Deere and Nat Townsend from Griffin Grace, a design agency that help brands create a personal connection with their customers. We talk about all things a challenger brand owner in the F&B space should consider when designing or refreshing their brand, including current trends, QR codes, business strategy and ethos, and much more.

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Episode 69: An Indigenous-owned Chocolate Brand Ready to Take on the World

Episode 69: An Indigenous-owned Chocolate Brand Ready to Take on the World

I bet you can count on one hand the amount of 100% Indigenous-owned packaged food and drink brands you know of (if that). This may be due to the fact that, like Sharon Brindley’s experience, there just weren’t opportunities for many First Nations people of previous generations to even dream of having an FMCG product in the market.

To celebrate National Reconciliation Week, in Episode 69 of Foodpreneur with Chelsea Ford podcast I go deep with Foodpreneur and Yamatji/Noongar woman Sharon, who owns and runs the 100% First Nations owned chocolate and tea brand Jala Jala Treats. We talk everything from self-sabotage and mental health, to marketing challenges and specific issues faced by Indigenous FMCG brand owners; as well as how she’s ready to take Australian flavours to the rest of the world.

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Episode 68: Rapid-fire Lessons to Win More Accounts Pt. 2

Episode 68: Rapid-fire Lessons to Win More Accounts Pt. 2

Knowing the ‘right’ things to say to a buyer to land a meeting, or an account, can be a source of stress and overwhelm for many Foodpreneurs. Unsurprisingly, as this is a big part of creating a successful packaged food and drink brand. But, knowing buyers want and need to hear, before your pitch, can help you feel more confident, and less stressed during your sales conversations.

Episode 68 of Foodpreneur with Chelsea Ford podcast is the second part of a two-part series on nailing your sales pitch so you land more accounts, more often. In this episode I take you through the final 5 of 11 steps for you to answer (quickly!). This exercise will help you know the important parts of your business that buyers actually want to hear about, without giving you enough time to be overwhelmed.

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Episode 67: A Rapid-fire Exercise to Win More Accounts Pt. 1

Episode 67: A Rapid-fire Exercise to Win More Accounts Pt. 1

Getting a meeting with a buyer, and impressing them once you do is hard. What do you say to land a meeting? What is going to impress them once you do? What do they need to know? What should you show them to win them over? Buyers don’t just want to hear that you have a great-tasting product that has pretty packaging, there’s so much more they need to know before they’ll even think about putting your product on their shelves.

Episode 67 of Foodpreneur with Chelsea Ford podcast is the first of a two-part series on pitching your product so you’ll know what to say to land more accounts. In this episode I take you through the first 6 of 11 interactive steps for you to answer or action before your next interaction with a buyer, so you’ll feel more confident to nail your next sales pitch.

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Episode 66: Reframing the Sales Conversation

Episode 66: Reframing the Sales Conversation

Sales. It’s by far the most challenging aspect for a lot of Foodpreneurs trying to grow their business. Many packaged food and drink business owners don’t consider themselves good at ‘sales’, others down-right hate the process. But what if I told you that by reframing the way you perceive ‘selling’, that not only will you feel more confident about it, but by doing it correctly, you’d actually be helping retailers and consumers when they stock or buy your product.

In episode 66 of Foodpreneur with Chelsea Ford podcast, I chat to Mia Van Tubbergh from Elm Professional, about what reframing the sales conversation means, how to do it, and how to embrace sales in a way you might not have considered before so that you ace your next buyer meeting with confidence.

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Episode 65: Building a Million Dollar Brand in an Overcrowded Space/Competitive Market

Episode 65: Building a Million Dollar Brand in an Overcrowded Space/Competitive Market

Imagine going from selling 25 products a week to selling hundreds of thousands in just a few short years. Creating a brand that becomes a household name is hard work. It requires unwavering determination, passion, smart planning, resilience, the ability to learn and change quickly, and giving your business 110%. But it is possible.

In episode 65 of Foodpreneur with Chelsea Ford podcast, I chat to two co-founders and Foodpreneurs who tell you how strategic thinking, passion, hard work, customer insights and constant pivoting saw them go from working out of their garage in the rural Queensland town of Toowoomba four years ago, to building a multi-million dollar brand in the competitive dessert space that retails nationally and overseas.

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Episode 64: Creating A Mission Based Plant Based Business At Scale

Episode 64: Creating A Mission Based Plant Based Business At Scale

You’ve probably heard of plant-based mince, plant-based chicken, plant-based cheese, even plant-based sausages, but have you ever heard of plant-based tuna? The plant-based food category continues to be on rise, with new innovations in the category popping up on shelves all around the world.

In episode 64 of Foodpreneur with Chelsea Ford podcast, a Foodpreneur talks about starting a plant-based food brand with a core mission to help conserve our oceans, how the brand acquired investment and scaled to stocking their products in stores across seven European countries, and how they had to reposition their main ingredient in order to be successful in their market.

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Episode 63: 11 Strategies to Grow Your Brand: Part 2

Episode 63: 11 Strategies to Grow Your Brand: Part 2

In last week’s episode you heard that 99% of Foodpreneurs don’t succeed because they fail to create a brand. A scary statistic, but one that should be used as motivation, not a deterrent. Creating a brand, powered by strategic planning, thinking and implementation will help you succeed where others don’t. Did you listen to part 1 of my 2 part series on Brand-Building Strategies? If not, check out episode 62 for the first 5 of my 11 strategies before hitting play on this episode.

In part 2 of my, I give you the final 6 of my crucial 11 strategies for building a brand that will help you scale your business to where you need it to be to live life on your terms. Don’t forget to grab a pen because if implemented, these strategies will change your business forever!

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Episode 62: 11 Strategies to Grow Your Brand: Part 1

Episode 62: 11 Strategies to Grow Your Brand: Part 1

Getting your product on retail shelves might seem like getting to the top of mount Everest; but unfortunately that’s only reaching base camp. Building your brand so that customers know about, like and relate to your brand, is what gets products into baskets and through the check out, resulting in revenue for your business and re-orders from stockists. Do that right and you’ve reached the summit. Don’t do it, and it’s likely your business won’t grow, or even survive.

Episode 62 of Foodpreneur with Chelsea Ford podcast is part 1 of my miniseries on brand-building. In this episode you’ll discover 5 of my 11 strategies to build your brand in order grow your packaged food business so you not only land on more shelves, but more importantly, get your product into more consumer baskets.

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Episode 61: The 1,2,3 of Product Barcodes

Episode 61: The 1,2,3 of Product Barcodes

Barcodes…not something most food founders get excited about. But did you know that barcodes can do things like help your product look favourable to a buyer (if you do it right) and prevent your product from scanning at the checkout (if you do it wrong). Not to mention innovations in the industry that will allow you to do everything from alerting customers to expired products and promotions, to helping the industry become more sustainable by reducing food waste and providing at-hand recycling info for particular products.

In episode 61 of Foodpreneur with Chelsea Ford podcast, an expert on barcodes outlines what critical things you need to know about barcoding your products if you want to sell into retail.

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Episode 60: How to Review Your Q1 Activity to Smash Your Goals in Q2!

Episode 60: How to Review Your Q1 Activity to Smash Your Goals in Q2!

Reviewing your activities, processes, and strategies might seem overwhelming but it is absolutely essential to your business growth. If you don’t properly debrief, you won’t know what you did that worked, and what didn’t work; and you’ll keep making the same sales/business/self-limiting mistakes that are stopping you from getting more sales, more stockists, and more money in your pocket every quarter.

In episode 60 of Foodpreneur with Chelsea Ford podcast, I take you through how to properly review your Quarter 1 activities so you can learn from what you did or didn’t do and really take your brand to new heights, and build more margin in Quarter 2 of 2023.

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