Knowing the ‘right’ things to say to a buyer to land a meeting, or an account, can be a source of stress and overwhelm for many Foodpreneurs. Unsurprisingly, as this is a big part of creating a successful packaged food and drink brand. But, knowing buyers want and need to hear, before your pitch, can help you feel more confident, and less stressed during your sales conversations.
Episode 68 of Foodpreneur with Chelsea Ford podcast is the second part of a two-part series on nailing your sales pitch so you land more accounts, more often. In this episode I take you through the final 5 of 11 steps for you to answer (quickly!). This exercise will help you know the important parts of your business that buyers actually want to hear about, without giving you enough time to be overwhelmed.