Getting a product on retail shelves is one of the most popular topics for Foodpreneurs trying to grow their business through wholesale. If you’ve never approached a buyer, or you have but have been unsuccessful, or if you’ve already got your product stocked in retail outlets but want to get it on more shelves more successfully, then you’ll need to know these key things; how to impress a buyer, and what they need and want to know about your products and business to make a decision.
In episode 81 of Foodpreneur with Chelsea Ford podcast, I have an insightful conversation with Karyn Redford, CEO of Retail Feed, whose bread and butter is helping Foodpreneurs get their products noticed by buyers, and onto retail shelves. If your aim is to get your product stocked by retailers (or more retailers!) you will not want to miss this as Karyn shares her experience as an expert in the retail food sector for almost 20 years who knows how to impress buyers and store managers.