Land more stockists, get product in more consumers' hands and put more money in your pocket - all the elements you need to scale your packaged food and drink business.
Join the 440+ women who have completed Chelsea Ford's award-winning coaching program, Foodpreneurs Formula, and are now well on their way to living life on their terms.
Land more stockists
The script for what to say to a buyer in your sales pitch and the confidence to go ahead and win the account.
Adopting tips and tricks to cut through all the noise in the competitive marketplace
Knowing what to say to a buyer, and how to say it, to get more accounts
Chelsea is an incredible coach. Not only does she have many industry connections and insights, but her coaching comes from a place of data analysis. It has been really interesting to learn from her and also see her curriculum get adjusted from time to time based on what she is learning from data and experts. I think that is the mark of a great coach, someone who is always learning.
Danny Balboa's Sauce Co.
Since working with Chelsea our business has seen so much positive change. We now have structure and focus, and a much clearer idea of what we want and how to achieve it.
Before working with Chelsea I had this very vague notion of success and what it meant to me, Chelsea actually helped me make ‘success’ a concrete and achievable goal that we are steadily moving towards.
I feel confident and knowledgeable in a way I never did in the first years of our business.
I really enjoy Females in Food® Community. I find I think about my business in more specific ways with group coaching with Chelsea, & I love connecting with other like-minded foodpreneurs experiencing a similar journey to my own. It takes a village to raise a business!
LET'S DIG INTO THE DETAILS
Summer Hill Pantry
Coast 'n' Smoke
I am a passionate foodie and creator but my knowledge of food businesses and retail in particular was lacking. Chelsea and Foodpreneurs Formula are the missing jigsaw piece that have helped complete my business. Chelsea’s knowledge, the course material she has created and the community of the females in food members is second to none. I look forward to our coaching calls and am excited at the progress I am making personally and also that the business is making.
Being a part of the Foodpreneur Coaching Program with Chelsea Ford has been a game-changer. From a business perspective it's helped me develop strategies to grow that are clear, focused & results driven. The group coaching calls, Chelsea’s expertise & the support materials have been truly valuable.
My Guarantee: if you’re struggling with something, or have a question to ask, you ask that question in the coaching session and I will work with you until you get it. I won’t leave you hanging. If you can’t make the live coaching session, put the question in The Foodpreneur Coach, private member group and I’ll answer it for you either live on the coaching call, or in the member group. If you can’t attend a live coaching session, you can catch the replay saved in The Hub (online learning portal). You’ll also find the support from other members extremely valuable. They’re in the trenches doing it too. Group coaching is, on many levels, a far better platform for learning than 1:1 because of the breadth of knowledge you gain and experience shared.
Doors are closed while we work with our current cohort. Join the waitlist to be the first to register when doors open for our next round.
1. What makes Foodpreneurs Formula members more successful than students of other programs?
It's a combination of how we've crafted the program specifically for women with food and drink packaged products and my depth of industry and coaching experience.
We’ve thoughtfully curated lessons based on actual industry experience, the way I know women, and the way I have designed the program to take you from a mindset that says ‘I hate sales’ all the way through to putting more money in your pocket for every food and drink product you sell. It's also the bespoke coaching format I’ve designed for foodpreneurs to ensure you walk away knowing what to say to a stockist and what overheads you should spend your money on and everything in between. It’s also the camaraderie of our member community. Everyone in our member community says how being with like-minded women, that is a safe space with people who actually care about helping each other out, is truly second to none across the globe. But, it's also because these members put the time aside, they ask questions, they turn up to coaching and they contribute by being a key part of our member community. The program works if you work it. And if you do? Then it's financially transformational.
2. I find sales overwhelming. How much time will it take each week?
You’ve got a lot on your plate as a foodpreneur trying to live life on your terms, we know this. That’s why once you join Foodpreneurs Formula, we give you a 12-month open invitation to all coaching sessions, including subsequent cohorts, and all the content in The Hub (member learning portal) and lifetime access to The Foodpreneur Coach, private member group (lifetime of the program, not mine or your lifetime) to learn from the experience of other foodpreneurs and be a part of the renowned FIF member camaraderie. Once you join, you’ll notice some members like to fly through the 8 modules in 8 weeks, others take 12 months. Either way, it doesn’t matter, it’s up to you and what your needs are. Coaching sessions are recorded so if you can’t attend a live session, you can watch the replay in your own time. Some members attend every single live session, whilst others come to the live sessions as much as they can and then watch the replays.
3. If I'm just getting started and haven’t finalised my product yet, is the program the right program for me?
You could absolutely join but the program is best suited to those who’ve already got some sales from an existing product. Foodpreneurs Formula is like no other program out there in that it helps women scale rather than start a food business. We don’t focus on product development, nutritional information, labelling or packaging. There’s plenty of start-up programs for that phase. Foodpreneurs Formula is differentiated by the distinctive way you graduate with a sales formula specifically for food and drink packaged products with a margin management framework so you get your product on MORE shelves; get your product into MORE consumers’ hands; AND put MORE money in your pocket regardless of whether you sell direct to consumer, wholesale direct or wholesale via a distributor.
4. Making sales calls, implementing promotions and writing my plans are where I get stuck and overwhelmed. I tend to stop doing what I ‘know’ I ‘should’ be doing. I need more accountability. Will you help me with that?
Yes! We know life (and our minds) get in the way and that’s why I’ve put three accountability loops into the fabric of the program. I’ve studied adult learning styles, some learn by listening, others by doing, others by watching. I have catered for each of these styles and know that your success is my success so you get all the encouragement and accountability you need to get stuff done and still feel good about yourself. No one wants to be shamed into feeling like they’ve failed to do something. That’s not how we roll at Females in Food®.
5. I spend money with so called ‘experts’ and nothing ever changes.
I know what you’re saying, so much internet, so many charlatans. I find most don’t have either the depth of experience in scaling a packaged food and drink product business or any experience in food and drink at all. Many coaches, not too many experts. I’m a food and drink scaling expert and award-winning business coach. I am a former big food sales director and whatever you’ve had to do in your food and drink business, I’ve done it multiple times before you.
6. I can’t afford it and I would like a discount.
The program, with lifetime access to the member-only community, is on offer to you at our best-price when you pay in full upfront. This is of incredible value. I've made the program, on either payment option, absolutely affordable for foodpreneurs who are committed to landing more accounts, getting more product into more consumers’ hands and putting more money in their pocket for every food and drink product they sell. If you want access to my expertise and award-winning coaching, join the only program and member-only community created by a woman with deep industry and commercial expertise and an industry-wide little black book. And remember, your net worth is determined by your network.
7. I can't be part of a group as I don't want to give away trade secrets or share my financials therefore a group format won't work for me.
I’m a commercial expert and I haven’t gotten this far in my career without understanding the importance of what’s commercial in confidence. You can share as much, or as little, as you like about your progress and your business. It is fair to say though, that you’re part of a community in similar circumstances and the members who benefit the most from the program are those willing to be vulnerable in what is a very safe space for women in business and share what’s appropriate for them and their business growth. Also you’ll be pleased to know that I expect members to commit to a pledge of confidentiality at the beginning of the program. And remember, we are the ‘average of the five people we hang around’, so being a part of an excellent like-minded community will propel you far further than you will go alone.
9. Can I get a receipt for my payment?
As soon as you pay, a Tax Receipt is automatically generated by our payment system and emailed to you as an attachment to your email receipt. You can potentially claim the program on your tax but you’d need to speak to your tax advisor or accountant for the absolute answer to that for your individual financial circumstances.
8. Is it possible for my male business partner to participate?
Females in Food® strives to provide an inclusive environment and defines 'women' and 'female' as including all individuals who identify, or have been identified as women or female. We do invite male business partners to participate via a shared email address to access the information in our online member portal we call The Hub. This is where the program lives, that way anyone with access to that email account will access the information. We do not include men on our live coaching calls or our private member Facebook group, it’s a safe space for women only.