Category: What’s Cooking

WHAT’S COOKING WITH CRISTIANA WAISMANN, FOUNDER CRISTIANA & CO, PÃO DE QUEIJO

Cristiana Waismann, founder Cristiana & Co, recently won her first grocery chain account, Harris Farm Markets, selling her Brazilian Cheese Bread. Cristiana is working hard to generate awareness about her Brazilian Cheese Bread so she stays ‘on the shelf’ – that’s not easy when you’re in the freezer section – but she’s doing great using guerrilla marketing tactics to build brand awareness quickly.

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WHAT’S COOKING WITH ESTY HIRSCH, FOUNDER WHIMSICAL SWEETS BROOKLYN

Esty Hirsch, makes handmade cookies, macarons and cupcakes in Brooklyn, New York. During the pandemic Esty found a way to create even more demand for her product and consequently has been inundated with requests. Her solution – DIY cookie kits for children stuck at home and needing to be entertained. Both parents, and Esty’s bank balance, have benefited from her outstanding results.

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WHAT’S COOKING WITH KAITLYN FITZPATRICK, FOUNDER 31 DEGREES CHOCOLATES

Kaitlyn Fitzpatrick makes handmade chocolates and sells primarily direct to consumer. By making some big moves to systemise her production and packaging recently, she has changed the way she does business which has enabled her to grow her wholesale channel, produce more chocolate, save on costs and give her 18 month old daughter undivided attention.

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WHAT’S COOKING WITH NATALIE HARRIS, CO-FOUNDER DANNY BALBOA’S SAUCE CO

Natalie Harris, and her partner Dan, have built the award winning Danny Balboa’s Sauce Co. A hot sauce business with inspired cooking thanks to the combination of knowledge gained from years working in the BBQ industry (both in restaurants and the competition circuit) and Dan’s natural wizardry in the kitchen producing something with a real depth of flavour, not just heat.

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WHAT’S COOKING WITH TANYA JOVANOVIC, FOUNDER STUBBORN OLIVE

Tanya Jovanovic says that the last twelve months haven’t been easy. The growth of Stubborn Olive hasn’t been easy. The constant dance of three steps forward and two steps backward has been difficult…and then with Covid-19 it made me rethink about how I was attracting, keeping and retaining customers and I took a moment to hit the reset button.

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WHAT’S COOKING WITH EMILY HAM, BAD BATCH HANDMADE COOKIES

Emily Ham is the founder of Bad Batch, your ‘not so average’ bakery that makes naughty handmade cookies. Em has that wonderful, but incredibly rare, knack of creating ingenious edible creations (‘SHAKE YA TITS IT’S YA B’DAY’… anyone?!) whilst building a powerful and sustainable business that pays her a great wage. She says Females in Food keeps her accountable, steers her in the right direction, makes her feel like she’s not alone and liberates and empowers her.

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WHAT’S COOKING WITH INNA KINER, FOUNDER OF INNAMUSE PREMIUM HANDCRAFTED MUESLI

Meet Inna Kiner, founder of InnaMuse. Inna creates premium handcrafted nutritious and delicious mueslis. Inna, despite being an economist by training, shared with us how much she dislikes anything to do with numbers and finances! She says she just doesn’t enjoy accounting so has grown her muesli business with help in the finance area and says it’s made a massive difference to her cash flow and focus.

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WHAT’S COOKING WITH GILAVA POUR, FOUNDER OF EXOTIC BAZAAR, MIDDLE EASTERN SAUCES & SPICES

Gilava Pour, founder of Exotic Bazaar cooking sauces and spices for the classic slow cooked meal with authentic Middle Eastern flavours. Gilava’s  love of cooking is expressed when she says, “I feel like I have been invited to so many family dinner tables” – this is what she says when speaking about her consumers and their love for her Middle Eastern food.

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WHAT’S COOKING WITH CHANTAL SCARLETT, FOUNDER OF XO FOODS GRANOLA & MOOZLY

Meet Chantal Scarlett, founder of XO Foods. Chantal creates Moozly. Chantal’s infectious sense of humour and desire for consistent business growth is part of everything she does. Chantal is so much fun to be around and work with and I love helping her grow her muesli business into a sustainable business that pays her a solid wage and supports her family.

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WHAT’S COOKING WITH NICOLE MAHLER, FOUNDER OF VEGAN READY-TO-EAT-MEALS, DELICIOUS FOODS

Nicole Mahler is the founder of Delicious Foods, a consumer packaged goods range of vegan ready-to-eat meals. Nicole has successfully built three country inspired ranges, Indian, French Farmhouse and Mexican and is working on expanding her range into the Chinese market. She’s thinking big. That excites us!

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