Before we blog, we just wanted to document that being part of the sisterhood and supporting one another is so important, especially right now. We could mention recent international political events, but we won’t. Just sayin’.

At Females in Food, we have a never-ending pursuit of promoting women in the industry. It is niche…. women in F&B…very niche, and thank goodness it is so, because we understand the industry; we want to help bridge the diversity gap; and because we deeply believe and are inspired by the creativity of the industry we see around us everyday.

Because we care.

Despite the fact many of you don’t come from cooking backgrounds or even have ever worked in a kitchen, we still think you understand the demands and delights of creating because all of us sit somewhere along the creative food and beverage spectrum. A wondrous irregular and amazing spectrum dominated by the art of creating.

Creativity is at the heart of our industry. It’s what unites us.

People don’t usually pursue a life of food and beverage for money; it’s almost always to follow or chase a life filled with passion and curiosity.

Everyday in the food & beverage industry we all toil to make, bake, take and create new exciting products and services. It’s awesome. What we want to know is …

Is the dedication and persistence of living a creative life being recognised on a broader scale?

How can your creativity provide a life for you in a full and purposeful way?

Let’s not get bogged down in what creativity means because it means so many different things to different people. At Females in Food we see many creative pursuits. Recently we spoke to a creative leader rebuilding systems in her meat processing company after she looked at why her team were not working the best way they could. We talked to a cookie maker who delights people every day all around the country with her baked goods. We have seen cleverly conceived consumer experiences by beverage retailers that are pushing the limits of branding and we see people making it easier for the next generation of women to raise their profiles, something that has eluded many women in food and beverage for way too long.

Inspired by author Elizabeth Gilbert, in her book Big Magic (2015) (she also wrote that other famous book… Eat Pray Love!) and she says,

The universe buries strange jewels deep inside us all, and then stands back to see if we can find them…. The hunt to uncover those jewels – that’s creative living.” (p. 8)

Females in Food salutes the community of women in food and beverage for taking risks, backing yourself and finding those jewels. Creativity is not for the faint hearted but what endeavour worth seeking ever is?!


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