Our mission:

put more money in foodpreneurs pockets.

Our mission:

put more money in foodpreneurs pockets.

NEED HELP TO WORK ‘ON’ YOUR FOOD & DRINK BUSINESS TO LAND MORE ACCOUNTS; GET YOUR PRODUCT INTO MORE BASKETS; AND PUT MORE MONEY IN YOUR POCKET?

Yes please

NEED HELP TO WORK ‘ON’ YOUR FOOD & DRINK BUSINESS TO LAND MORE ACCOUNTS; GET YOUR PRODUCT INTO MORE BASKETS; AND PUT MORE MONEY IN YOUR POCKET?

Yes please

For women with packaged food and drink brands.

I work with producers of packaged food & drink brands to attract more stockists; increase product sales; maximise profitability; and achieve operational excellence.

I build businesses that promote women living life on their terms. 

I help you become a more confident sales person; a stronger negotiator with stockists, distributors and brokers; and a fearless money manager so every product sold puts more money in your pocket.

My primary way of working with food and drink brand owners is through Foodpreneurs Formula®, my online group coaching program for packaged food and drink brands.

Foodpreneurs Formula® has been specifically designed for women who want to sell more and scale a profitable business. Those who have sales already but want to land on even more shelves and get their product into even more consumers’ hands.

My methodology has been designed to help you scale to $1M p.a. in revenue. It is best suited to those with a growth mindset. The program is not suited to those just starting their journey or those who are yet to complete their initial product development.

Let’s make success happen for you

Attract more
customers

Have a solid
action plan

Make bigger
profits

What to do next…

THE JOURNEY

Foodpreneurs need to know what to expect and mistakes to avoid when building a formidable food & drink business.

I want it

FREE MASTERCLASS

Three steps to double your revenue in the next 12 months, even if you’ve tried many things before.

Yes please

COACHING PROGRAM

Get help to work ‘on’ your business so you experience exceptional business and financial growth.

Tell me more

What is the Foodpreneurs Formula®?

Foodpreneurs Formula® is a coaching program by award-winning business coach and food industry expert, Chelsea Ford.

The program is for women who want help working ‘on’ their business so they experience exceptional business and financial growth. It covers everything from…

  • the Commercialise stage – implementing business foundations to build a sustainable, profitable and differentiated food or drink business; through to
  • the Activate stage – increasing demand for your product or service, reinvesting in your business and paying yourself a wage; all the way to
  • the Breakthrough stage – activating systems and using the right business data to accelerate momentum and free-up time to work ‘on’ your business so you reach your stretch goals.

It’s only when these three stages are 100% nailed, will your business be truly ready to scale.

Foodpreneurs all over the world can be tricked that their slow, hard way will eventually pay off. You maybe one of them… it’s worked up until now, hasn’t it? Or has it?

Usually what happens is foodpreneurs make the assumption that paying for help is something that they can’t afford, and really why do they need it anyway. But research* shows, that having a coach in your corner significantly increases self confidence, improved work performance, relationships and communication skills. The research also shows that 9 out of 10 businesses feel they recoup the investment they make into coaching, plus more on top.

At Females in Food® we believe coaching programs need to pay for themselves, and history shows that ours certainly does.

*Institute of Coaching

When you join the Foodpreneurs Formula® you get immediate access to:

The Formula: Chelsea guides you through the key areas of growing a consistent six figure food and drink business. Your growth trajectory is tracked from the start. We want you to succeed.

Industry Expertise & Guidance: tutorials with the world’s best industry specialists hand-selected by Chelsea to help you navigate the intricacies and regulations of the food & drink industry.

Business Coaching & Tools: Chelsea is an award-winning coach and her ‘live’ business coaching is where she teaches you the formula to building a consistent six figure food & drink business using business models you can easily follow and download to implement in your food and drink business.

The Orange Sheet™ & Other Accountability Tools: The Orange Sheet™ is our signature accountability tool which has been designed to track your progress and goals to keep you accountable to growing your revenue. This, and two other accountability resources, are embedded into the program to help you reach your goal regardless of your learning style.

Plus Loads More!

Find out more

Our success stories from around the world

HELEN TRICARICO
H.O.T.I. Healthy On The Inside

Helen joined the Foodpreneurs Formula™, quit her day job and is now working full time in her handcrafted kombucha business and is thrilled to be creating a lifestyle business making more than $12,000 per month and growing at 20%.

‘I love being a part of this amazing Foodpreneurs Formula™ program. My small investment each month is certainly worth it to have access to information and help I just never knew where to find before.’

BEC LLOYD
UnYucky

Bec joined the Foodpreneurs Formula™, because she had multiple ‘jobs’ but only one love – her  family food education workshops and book. Before joining, Bec felt distant and disconnected to a destination with a clear landing.

‘I’ve often looked at business coaching options but never found anything that lived up to the promise. Working with Chelsea has felt a bit like landing a jet plane. I know take-off would be the usual analogy but bear with me. I’ve gone from being distant and disconnected to committing to a destination and zooming down closer and closer to the home runway. I’ve been challenged to check my facts and be sure of my course. I’ve been inspired by those who’ve gone before me and those flying alongside me, and I’m excited about touching down and disembarking fully into my wonderful foodie business.’

CATHERINE STACE
South Pacific Jam Company

Catherine joined the Foodpreneurs Formula™, launched a new brand and range of jams and is now being stocked in retail outlets across the country with the support of a significant media campaign.

‘How could I possibly not want to join the Foodpreneurs Formula™. It is a hotline to a wealth of knowledge and experience given by caring and supportive women and it has helped me learn, grow and launch. It’s been invaluable.’

SASKIA HOWARD
The Jam Alchemist

Saskia joined Foodpreneurs Formula™, quit her day job, built her confidence and knowledge to scale into cafes from just doing markets and is now growing her jam business as a single Mum and supporting her family.

‘Hands down, the best business network I am a part of.’

DENYSE MCDONALD
Currong Comestibles

Denyse joined the Foodpreneurs Formula™, came out from the cold of trying to do everything herself alone at home, scaled her shrub business and expanded her product range to include condiments and is gaining much further reach via on line sales platforms and retail outlets.

‘I love the Foodpreneurs Formula™ because the camaraderie is unbelievable!’

ROBBIE GARVEY
Red Lime Jones

Robbie had had enough managing her granola business all alone after missing a customer order so joined the Foodpreneurs Formula™. Since then her business has doubled its revenue: she got hands-on-help writing a solid business plan, a retail sales strategy, a concise customer service process and a clear financial structure so she could pay herself a wage.

‘Foodpreneurs Formula™ has provided me with mentorship and support that is invaluable. It honestly has given me a good swift kick of clarity and direction.’

LEONIE HARCOURT-HORSFIELD
Diabetes Meals

Leonie was about to give up on her food business when she joined the Foodpreneurs Formula™. Since then she has connected with a like-minded network, had her first $10,000 month, is paying herself a wage and has hired a customer service person.

‘Being part of the Foodpreneurs Formula™ has been fantastic – there’s content I would never have even thought about which has been absolutely invaluable to growing my business, not to mention the help I got overcoming my mindset struggles which has resulted in better outcomes for my business.’  

LEE CURETON
Culinary Creations Catering

Lee joined the Foodpreneurs Formula™ and worked with Chelsea and the network who understood the unique challenges she faced in her catering business. She’s been thrilled her long term goals have shifted for the better and become more focused.

‘Foodpreneurs Formula™ inspired me to focus on scaling my business and shift my focus to large scale private and corporate events to reduce my time in the kitchen dramatically. I now work ‘on’ my business far more than ever and am building a wholesale and production arm separate from my event catering business.’

RANEE VEERASSAMY
Rani's Cuisine

Ranee came to Females in Food full of self doubt, but with the aim of scaling her local culinary business. Since joining the Foodpreneurs Formula™, Ranee says she now thinks bigger, is more focused, is backing herself more and is seeing amazing results.

‘Foodpreneurs Formula™ has enabled me to push through barriers and limitations to see greater potential than I had imagined. I now have a clearer path and understand how to think and implement changes to make my business reach its full potential.’

MICHELLE FARINA
Noshing

Michelle joined the Foodpreneurs Formula™ with no experience in the food and drink industry other than from her newly launched dairy free, cruelty free cheese business, Noshing. Michelle has now moved to a commercial kitchen, pays herself a decent wage, is increasing her margins and scaling her business.

‘The Foodpreneurs Formula™ has given me the resources to know the important parts of my business to focus on in creating a successful food business. Using the templates provided in the membership area along with the training resources has helped me to define and establish a sustainable business model.’

 Hi, I’m Chelsea Ford.

Founder of Females in Food®; award-winning business coach and mentor; advocate for women-led small businesses; and a bonafide, gold-plated, passionate foodie.

I launched Females in Food® in the Spring of 2016. The idea came to me after a big career in food and drink and talking to hundreds of small food and drink business owners and hearing the same complaints over and over again: I don’t have anyone who ‘gets me’; I don’t know where to start; I’m in the kitchen all day and can’t grow my business; I have to do everything on my own so keep running out of time; cash flow is a real struggle. I know you get this, right?

I explored what options were available for small food and drink business owners and realised that yes, there were programs and groups available but the free stuff was very generic and mostly hit and miss; and the big business programs were either out of financial reach for most foodpreneurs or just not relevant to our niche.

So, I created Females in Food® to give foodpreneurs like you a place to go to get specific hands on help to grow consistent revenue with people who have done it many, many times before and who ‘grew up’ in the industry so know it like the back of their hand.  So let’s grow your food or drink business and make you another one of my success stories.

Hi, I’m Chelsea Ford.

Founder of Females in Food®; award-winning business coach and mentor; advocate for women-led small businesses; and a bonafide, gold-plated, passionate foodie.

I launched Females in Food® in the Spring of 2016. The idea came to me after a big career in food and drink and talking to hundreds of small food and drink business owners and hearing the same complaints over and over again: I don’t have anyone who ‘gets me’; I don’t know where to start; I’m in the kitchen all day and can’t grow my business; I have to do everything on my own so keep running out of time; cash flow is a real struggle. I know you get this, right?

I explored what options were available for small food and drink business owners and realised that yes, there were programs and groups available but the free stuff was very generic and mostly hit and miss; and the big business programs were either out of financial reach for most foodpreneurs or just not relevant to our niche.

So, I created Females in Food® to give foodpreneurs like you a place to go to get specific hands on help to grow consistent revenue with people who have done it many, many times before and who ‘grew up’ in the industry so know it like the back of their hand. So let’s grow your food or drink business and make you another one of my success stories.

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